How to Set Up Facebook Pixel on Shopify Website

In the world of e-commerce, understanding and utilizing the power of data is crucial for the success of your online store. One powerful tool that can significantly enhance your marketing capabilities is the Facebook Pixel. In this guide, we’ll walk you through the process of setting up Facebook Pixel on Shopify, ensuring you can track customer data and behavior effectively.

Facebook Pixel on Shopify

Creating a Meta Pixel

Before you can begin, it’s essential to create a Meta pixel. You can do this directly in Facebook and Instagram by Meta or through Facebook Ads Manager. Simply click on “Create new” in the pixel set-up box, and you’re on your way. Keep in mind that Meta pixels can help boost your store’s marketing capabilities and improve the performance of your Facebook ads.

Facebook Pixel on Shopify

Adding a Meta or Facebook Pixel on Shopify

The integration of the Meta pixel with your online store is a seamless process. To add a Meta pixel, follow these steps:

  1. Activate Data Sharing: Before adding a Meta pixel, activate data sharing in the Customer data-sharing section. Go to Settings on Facebook and Instagram by Meta and click on Share data settings.
  2. Manage Your Meta Pixel: In the Share data settings section, you’ll find a list of pixels you’ve created. Click “Connect” to link a preexisting Meta pixel or “Create new” to generate a new one.
  3. Verify Pixel Functionality: After adding the Meta pixel to your online store, ensure it’s working correctly by using Facebook Ads Manager. If you’re unsure how to check, refer to the Facebook Help Center.

Note: It may take some time for data to display in Facebook Ads Manager, so be patient and wait for customer activity.

Facebook Pixel on Shopify

Enabling Data Sharing and Choosing the Level

Now, let’s delve into the process of enabling data sharing and selecting the appropriate level:

  1. From your Shopify admin, click Settings > Apps and sales channels.
  2. On the Apps and sales channels page, select Facebook & Instagram.
  3. Click Open sales channel.
  4. Navigate to Settings, then click Share data settings.
  5. In the Customer data-sharing section, toggle the Enable data-sharing option.
  6. In the Choose data-sharing level section, select either Standard, Enhanced, or Maximum, based on your preferences.
  7. Choose your pixel from the list.
  8. Click Confirm.
Facebook Pixel on Shopify

Changing or Removing a Meta Pixel

If you ever need to modify or remove a Meta pixel from your online store, here’s how:

  1. From your Shopify admin, click Settings > Apps and sales channels.
  2. On the Apps and sales channels page, select Facebook & Instagram.
  3. Click Open sales channel.
  4. Go to Settings and click on Share data settings.
  5. In the Share data settings section, click Change to remove your current pixel.
  6. Connect another pixel or create a new one.

If you’ve edited your theme file code to add a Meta pixel, ensure you remove the pixel code before adding a Meta pixel ID using Facebook and Instagram by Meta. Failure to do so might lead to duplicate or incorrect data in your reports.

By following these steps, you’ll harness the full potential of Facebook Pixel on Shopify, enabling you to make informed decisions and optimize your online store’s performance in the world of digital marketing.

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